User Experience Statistics...
88% of online consumers are less likely to return to a site after a bad experience
Visitors who have first bad experience with your website will never return back and 88% of the internet users agree to this. User experience & satisfaction is all that matters for the customers. This is key to gain confidence & trust of the visitors and turn them into customers.
70% of small business websites lack a Call to Action (CTA)
on their homepage
70% individuals agree to this that CTA on the homepage or page of their interest always pushes them to the next step. On the other hand, lack of CTA sets them confuse how to move further. As a result, either they bounce back or struggle finding CTA.
Once on a company's homepage, 86% of visitors want to see information about that company's products/services
Visitors visiting your website first land on your homepage where they expect to know a little about you and your story, but more about your products, services, prices & special offers. Always serve the important & useful information on the homepage.
Once on a company's homepage, 64% of visitors want to see the company's contact information
If your visitors are convinced and want to proceed further with the purchase, but have some doubts to clear, they expect to have some contact information like phone number, email or Skype id so that they can contact instantly and confirm their purchase.
Once on a company's homepage, 52% of visitors want to see 'about us' information
As already mentioned, you must include a little about your company and its achievements (if any). But introduction should be brief keeping main focus on company products & services.
47% of website visitors check out a company's products/services page before looking at any other sections of the site
Your website’s products services page should be up-to-date, reader friendly and must have all the information related to the product/services and CTA to convert visitor into buyer quickly.
44% of website visitors will leave a company's website if there's no contact information or phone number
It is so vital with a company website to have clear contact information with valid phone number. *SOURCE: https://www.graffiti9.com/blog/website-importance-stats/
A staggering 93% of global traffic comes from Google
Ninety-three percent of global internet traffic is driven by Google,[4] making it the dominant search engine in the world. With its advanced algorithms and user-friendly interface, Google has become the go-to source for billions of people searching for information, products and services online. The sheer size of the company’s user base and its influence on the internet make it a critical player in shaping the digital landscape.
Google is the most visited website with 85.1 billion visitors
Google holds a strong position as the most visited website, with an impressive 85.1 billion visitors.[7] This high traffic demonstrates the popularity and reliance on Google’s services, such as search, email and online advertising, among internet users. For businesses, it underlines the importance of having a strong online presence through Google to reach a wide audience.
YouTube is the second most visited site with over 33 billion visitors
With over 33 billion visitors, YouTube takes the second spot as the most visited website.[7] Its vast library of user-generated content and its popularity as a video-sharing platform make it a valuable resource for individuals and businesses alike. Having a strong presence on the site can help increase brand awareness, drive traffic and reach a wider audience.
In North America, 51.2% of web traffic comes from mobile devices
North America has seen a rise in the use of mobile devices for accessing the web, with 51.2% of web traffic originating from these devices.[8] This trend has led to an increased focus on mobile optimization for businesses, as users expect a seamless experience regardless of their device. Making sure a website is optimized for mobile is crucial for companies looking to engage with their target audience in North America.
47% of users won’t wait longer than two seconds for a website to load
A website’s loading speed has a significant impact on user experience and satisfaction. According to recent data, nearly half of users won’t wait longer than two seconds for a website to load.[10] This puts pressure on website owners to ensure their pages load quickly, or risk losing potential visitors. With the increasing usage of mobile devices, fast load speeds are becoming increasingly important as well.
40% of users will leave a site if take more than three seconds to load
Forty percent of internet users have reported abandoning a website if it takes more than three seconds to load.[11] This shows that website loading speed is a crucial factor for user engagement and satisfaction. A slow website can lead to frustration and loss of potential customers. It’s important for businesses to prioritize website performance to ensure they are providing a positive user experience.
Website users spend an average of 5.59 seconds looking at written content on a site
On average, website users dedicate 5.59 seconds to reading written content on a site.[13] This is an important factor to consider for businesses looking to engage their audience and effectively communicate their message. The amount of time spent on a site’s written content can impact the overall user experience and the success of a business’s online presence.
Website users spend an average of 6.44 seconds focused on the main navigation menu
On average, website users spend about 6.44 seconds looking at the main navigation menu on a site.[13] This reflects the importance of having a clear and easily accessible navigation menu for a positive user experience. A well-designed navigation menu can help users quickly find what they are looking for, improving the overall efficiency of the site.
The average time spent on a page is 54 seconds
The average time spent by a website visitor on a single page is 54 seconds.[14] This duration is an important consideration for businesses and website owners looking to engage their target audience and keep them on their site for longer. Understanding the amount of time spent on-page can help inform website design, content creation and other strategies aimed at improving the user experience.
Including videos on a website can increase time spent on page by 88%
Having videos on a website can significantly increase the time users spend on the site. This has been shown to result in an 88% increase in the average time spent on page.[25] Adding videos to a website can provide an engaging and interactive experience for users, encouraging them to spend more time exploring the site and its content.
The average time spent on pages with video is six minutes
An average of six minutes is spent on pages that feature videos.[15] Videos have the potential to captivate an audience and keep them engaged on a website longer. By incorporating this multimedia aspect, websites provide a more immersive experience for their users.
88% of online users won’t return to a site after a bad experience
Nearly nine out of 10 online users won’t revisit a website if they have a negative experience on it.[10] This shows the importance of providing a smooth and user-friendly website for users, as a bad experience could result in lost opportunities for engagement and repeat visits.
The average bounce rate is between 41% and 55%
The bounce rate refers to the percentage of website visitors who leave the site after visiting only one page. An average bounce rate falls between 41% and 55%,[16] meaning that a significant number of visitors are not engaging with the website beyond the first page. This could indicate a lack of relevant or engaging content, difficulty in navigation or other factors that detract from the user experience.
61% say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site
Sixty-one percent of website users expect to find what they are looking for within five seconds of landing on a website.[17] If their search for the desired information or product is unsuccessful, they will move on to a different site. This places a high emphasis on the importance of website usability and the need to provide a clear and easy-to-use platform for users.
Mobile Website Traffic Statistics
As of Q2 2022, 58.99% percent of all web traffic came through mobile phones
In Q2 2022, 58.99% of all web traffic was accessed through mobile phones. This represents a significant increase from the 10.88% seen in 2012. In November 2016, mobile phones surpassed desktops as the main source of internet traffic, with 50.7% compared to 49.3% from desktops.[18]
74% of online users will return to a website that is mobile-friendly
Seventy-four percent of online users are likely to revisit a website if it has a mobile-friendly design,[19] making it crucial for websites to optimize their designs for mobile devices to provide a seamless and user-friendly experience. This underscores the growing importance of having a mobile-friendly website as more and more people access the internet on their mobile devices.
Web Design Statistics
Seven out of 10 small business websites don’t include a call to action
Seventy percent of small business websites lack a call to action, which can impact their ability to convert website visitors into customers.[20] A call to action is an important element in a website’s design, as it prompts users to take a specific action, such as making a purchase or signing up for a newsletter. Without a clear call to action, website visitors may leave the site without taking any desired action.
Users are 67% more likely to make a purchase if the website is mobile-friendly
At 67%, most users are more likely to make a purchase on a mobile-friendly website.[21] This shows the importance of having a mobile-friendly website for businesses to improve the likelihood of converting potential customers.
Website users spend 57% of their time above the fold
Website users tend to concentrate the majority of their attention on the upper half of a website’s landing page, known as “above the fold.” It’s estimated that about 57% of their time is spent in this area. A whopping 74% of view time is spent in the first two “screenfuls.”[22]
Half of internet users say that they use website design as a factor to formulate their opinion on a business.
Half of internet users consider a website’s design when forming an opinion about a business.[6] It’s important for websites to have a well-designed layout, with elements such as easy navigation, attractive visuals and clear calls to action to make a positive impact on potential customers.
57% of users won’t recommend a business with a poorly designed website
Fifty-seven percent of users are less likely to recommend a business if they have an unsatisfactory experience with their website,[10] which includes a poorly designed one. A website’s design can impact the user’s perception of the company and influence their decision to recommend it to others.
38% of users won’t engage with a website if its layout is unattractive
A significant portion of website users, approximately four out of 10, may be deterred from engaging with a website if its layout is visually unappealing.[23] Good website design can play a crucial role in user experience and potentially drive more engagement. A good web design is visually appealing, user-friendly and easy to navigate, with clear calls to action and well-placed, high-quality visuals.
The average cost of designing a basic website is over $2000
Designing a website professionally can lead to a well-rounded and functional outcome. On average, the cost for a basic website design is between $2,000 to $9,000, but many web designers offer their services for less.
Almost half (48%) say the number one way they decide on the credibility of a business is determined by the web design
A significant portion of internet users, about 48%,[26] view web design as a crucial factor in determining the credibility of a business. The way a website looks can impact the first impression and overall perception of a company.
*SOURCE: https://www.forbes.com/advisor/business/software/website-statistics/
In Conclusion…
Websites have become essential to business today. These statistics strongly support the reasons for creating one if you haven’t done so already. You can improve it over time, but the key is to start.
The decision to either create a website for your business or not is ultimately yours to make. However, if part of your business goals is to be found online, leverage operations, improve lead generation, visibility, social proof, professionalism, and authority, then creating a website is an excellent place to start.
Visitors who have first bad experience with your website will never return back and 88% of the internet users agree to this. User experience & satisfaction is all that matters for the customers. This is key to gain confidence & trust of the visitors and turn them into customers.
70% of small business websites lack a Call to Action (CTA)
on their homepage
70% individuals agree to this that CTA on the homepage or page of their interest always pushes them to the next step. On the other hand, lack of CTA sets them confuse how to move further. As a result, either they bounce back or struggle finding CTA.
Once on a company's homepage, 86% of visitors want to see information about that company's products/services
Visitors visiting your website first land on your homepage where they expect to know a little about you and your story, but more about your products, services, prices & special offers. Always serve the important & useful information on the homepage.
Once on a company's homepage, 64% of visitors want to see the company's contact information
If your visitors are convinced and want to proceed further with the purchase, but have some doubts to clear, they expect to have some contact information like phone number, email or Skype id so that they can contact instantly and confirm their purchase.
Once on a company's homepage, 52% of visitors want to see 'about us' information
As already mentioned, you must include a little about your company and its achievements (if any). But introduction should be brief keeping main focus on company products & services.
47% of website visitors check out a company's products/services page before looking at any other sections of the site
Your website’s products services page should be up-to-date, reader friendly and must have all the information related to the product/services and CTA to convert visitor into buyer quickly.
44% of website visitors will leave a company's website if there's no contact information or phone number
It is so vital with a company website to have clear contact information with valid phone number. *SOURCE: https://www.graffiti9.com/blog/website-importance-stats/
A staggering 93% of global traffic comes from Google
Ninety-three percent of global internet traffic is driven by Google,[4] making it the dominant search engine in the world. With its advanced algorithms and user-friendly interface, Google has become the go-to source for billions of people searching for information, products and services online. The sheer size of the company’s user base and its influence on the internet make it a critical player in shaping the digital landscape.
Google is the most visited website with 85.1 billion visitors
Google holds a strong position as the most visited website, with an impressive 85.1 billion visitors.[7] This high traffic demonstrates the popularity and reliance on Google’s services, such as search, email and online advertising, among internet users. For businesses, it underlines the importance of having a strong online presence through Google to reach a wide audience.
YouTube is the second most visited site with over 33 billion visitors
With over 33 billion visitors, YouTube takes the second spot as the most visited website.[7] Its vast library of user-generated content and its popularity as a video-sharing platform make it a valuable resource for individuals and businesses alike. Having a strong presence on the site can help increase brand awareness, drive traffic and reach a wider audience.
In North America, 51.2% of web traffic comes from mobile devices
North America has seen a rise in the use of mobile devices for accessing the web, with 51.2% of web traffic originating from these devices.[8] This trend has led to an increased focus on mobile optimization for businesses, as users expect a seamless experience regardless of their device. Making sure a website is optimized for mobile is crucial for companies looking to engage with their target audience in North America.
47% of users won’t wait longer than two seconds for a website to load
A website’s loading speed has a significant impact on user experience and satisfaction. According to recent data, nearly half of users won’t wait longer than two seconds for a website to load.[10] This puts pressure on website owners to ensure their pages load quickly, or risk losing potential visitors. With the increasing usage of mobile devices, fast load speeds are becoming increasingly important as well.
40% of users will leave a site if take more than three seconds to load
Forty percent of internet users have reported abandoning a website if it takes more than three seconds to load.[11] This shows that website loading speed is a crucial factor for user engagement and satisfaction. A slow website can lead to frustration and loss of potential customers. It’s important for businesses to prioritize website performance to ensure they are providing a positive user experience.
Website users spend an average of 5.59 seconds looking at written content on a site
On average, website users dedicate 5.59 seconds to reading written content on a site.[13] This is an important factor to consider for businesses looking to engage their audience and effectively communicate their message. The amount of time spent on a site’s written content can impact the overall user experience and the success of a business’s online presence.
Website users spend an average of 6.44 seconds focused on the main navigation menu
On average, website users spend about 6.44 seconds looking at the main navigation menu on a site.[13] This reflects the importance of having a clear and easily accessible navigation menu for a positive user experience. A well-designed navigation menu can help users quickly find what they are looking for, improving the overall efficiency of the site.
The average time spent on a page is 54 seconds
The average time spent by a website visitor on a single page is 54 seconds.[14] This duration is an important consideration for businesses and website owners looking to engage their target audience and keep them on their site for longer. Understanding the amount of time spent on-page can help inform website design, content creation and other strategies aimed at improving the user experience.
Including videos on a website can increase time spent on page by 88%
Having videos on a website can significantly increase the time users spend on the site. This has been shown to result in an 88% increase in the average time spent on page.[25] Adding videos to a website can provide an engaging and interactive experience for users, encouraging them to spend more time exploring the site and its content.
The average time spent on pages with video is six minutes
An average of six minutes is spent on pages that feature videos.[15] Videos have the potential to captivate an audience and keep them engaged on a website longer. By incorporating this multimedia aspect, websites provide a more immersive experience for their users.
88% of online users won’t return to a site after a bad experience
Nearly nine out of 10 online users won’t revisit a website if they have a negative experience on it.[10] This shows the importance of providing a smooth and user-friendly website for users, as a bad experience could result in lost opportunities for engagement and repeat visits.
The average bounce rate is between 41% and 55%
The bounce rate refers to the percentage of website visitors who leave the site after visiting only one page. An average bounce rate falls between 41% and 55%,[16] meaning that a significant number of visitors are not engaging with the website beyond the first page. This could indicate a lack of relevant or engaging content, difficulty in navigation or other factors that detract from the user experience.
61% say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site
Sixty-one percent of website users expect to find what they are looking for within five seconds of landing on a website.[17] If their search for the desired information or product is unsuccessful, they will move on to a different site. This places a high emphasis on the importance of website usability and the need to provide a clear and easy-to-use platform for users.
Mobile Website Traffic Statistics
As of Q2 2022, 58.99% percent of all web traffic came through mobile phones
In Q2 2022, 58.99% of all web traffic was accessed through mobile phones. This represents a significant increase from the 10.88% seen in 2012. In November 2016, mobile phones surpassed desktops as the main source of internet traffic, with 50.7% compared to 49.3% from desktops.[18]
74% of online users will return to a website that is mobile-friendly
Seventy-four percent of online users are likely to revisit a website if it has a mobile-friendly design,[19] making it crucial for websites to optimize their designs for mobile devices to provide a seamless and user-friendly experience. This underscores the growing importance of having a mobile-friendly website as more and more people access the internet on their mobile devices.
Web Design Statistics
Seven out of 10 small business websites don’t include a call to action
Seventy percent of small business websites lack a call to action, which can impact their ability to convert website visitors into customers.[20] A call to action is an important element in a website’s design, as it prompts users to take a specific action, such as making a purchase or signing up for a newsletter. Without a clear call to action, website visitors may leave the site without taking any desired action.
Users are 67% more likely to make a purchase if the website is mobile-friendly
At 67%, most users are more likely to make a purchase on a mobile-friendly website.[21] This shows the importance of having a mobile-friendly website for businesses to improve the likelihood of converting potential customers.
Website users spend 57% of their time above the fold
Website users tend to concentrate the majority of their attention on the upper half of a website’s landing page, known as “above the fold.” It’s estimated that about 57% of their time is spent in this area. A whopping 74% of view time is spent in the first two “screenfuls.”[22]
Half of internet users say that they use website design as a factor to formulate their opinion on a business.
Half of internet users consider a website’s design when forming an opinion about a business.[6] It’s important for websites to have a well-designed layout, with elements such as easy navigation, attractive visuals and clear calls to action to make a positive impact on potential customers.
57% of users won’t recommend a business with a poorly designed website
Fifty-seven percent of users are less likely to recommend a business if they have an unsatisfactory experience with their website,[10] which includes a poorly designed one. A website’s design can impact the user’s perception of the company and influence their decision to recommend it to others.
38% of users won’t engage with a website if its layout is unattractive
A significant portion of website users, approximately four out of 10, may be deterred from engaging with a website if its layout is visually unappealing.[23] Good website design can play a crucial role in user experience and potentially drive more engagement. A good web design is visually appealing, user-friendly and easy to navigate, with clear calls to action and well-placed, high-quality visuals.
The average cost of designing a basic website is over $2000
Designing a website professionally can lead to a well-rounded and functional outcome. On average, the cost for a basic website design is between $2,000 to $9,000, but many web designers offer their services for less.
Almost half (48%) say the number one way they decide on the credibility of a business is determined by the web design
A significant portion of internet users, about 48%,[26] view web design as a crucial factor in determining the credibility of a business. The way a website looks can impact the first impression and overall perception of a company.
*SOURCE: https://www.forbes.com/advisor/business/software/website-statistics/
In Conclusion…
Websites have become essential to business today. These statistics strongly support the reasons for creating one if you haven’t done so already. You can improve it over time, but the key is to start.
The decision to either create a website for your business or not is ultimately yours to make. However, if part of your business goals is to be found online, leverage operations, improve lead generation, visibility, social proof, professionalism, and authority, then creating a website is an excellent place to start.
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